I know just how Tom Petty felt when he sang and wrote Refugee. Learning about every facet of this journey and business is illuminating, but i was not prepared for how constrained my serious efforts have been curtailed by a website that took more than it was giving. That will change.

Our crusade to get on registry at babiesrus continues. Could you think of a better shower gift than an ice-qube baby?  We are thrilled to be on babiesrus.com and are thrilled to have  received lovely notes and comments from mommies and grandma's who love their ice-qubes as well as mommy bloggers. The peace of mind this offers every mom, grandma is priceless! Keep baby safe in any emergency, big or small.

Pregnant mommies, please  join our crusade, add a comment here or go to babiesrus.com and tell them to add the Ice-Qube Baby to their registry! Every baby and momy needs a Ice-Qube Baby backup.

We are excited to announce that ICE-Qube Baby Emergency Kits are easier to find than ever!

ICE-Qube Baby Emergency Kits are now available at Babies R Us. An ICE-Qube Baby Emergency Kit is a creative and useful baby gift idea for new parents. If you've ever been to a baby shower you'll know what I mean. The new parents usually receive dozens of very cute newborn-sized outfits. While these adorable outfits get the "ooohs and ahhhs" from other guests they are not a particularly useful gift. The baby usually grows out of them before wearing them much (if at all). My babies didn't even get to wear some of their cute newborn clothes at all before I discovered they were already too small.

Give the gift of emergencey preparedness!

ICE-Qubes Baby Emergency Kits are a practical gift that will get used! Look for them at Babies R Us.

On a cold and snowy New York morning, comes the good news about Kelli Goble and her successful campaign to ready her community classrooms with emergency supplies. This one woman tour de force, has raised over $3,000 and readied classrooms with proper emergency supplies.

She is our Ice-Qube Good Citizen of the Week and in celebration we have created at special TRACY coupon for members of her community to receive a 20% discount on all Ice-Qube Emergency Kits at ice-qube.com. Emergency Preparedness can be easy if you make the commitment to get it done.

One person can make a difference, and Kelli Goble showed us the way. Read all about her effort in the emergency preparedness article Around Town: Disaster-ready.

Say what it is. Simple advice. Could have saved me a lot of time. People ask me all the time, what is the Ice-Qube? So much more than just an emergency kit. I hesitate to call it that, but upon reflection, that's exactly what it is. The ice-qube is a really good emergency kit. ICE, stands for In Case of Emergency, a term most people are starting to understand. We make our Ice-Qubes for your In Case of Emergency moment - leave one in your car, your office, your apt., your home. And as a just-in-case product, give one to your mom, uncle, child or grandchild. So why not just call it the Ice-Qube Emergency Kit?

When considering what direction we go in, particularly as we optimize, do we go after emergency kits or kit, or go towards emergency preparedness? What about prepacked preparedness? What I know for sure is that the meta info and SEO done heretofore is nada. Starting again, to find a way to reach people in their moment when they are looking for their Emergency Kits for their emergency preparedness plan. Any thoughts?

How to Drive in the Rain - Major Tip!

How to achieve good vision while driving during a heavy downpour. We are not sure why it is so effective; just try this method when it rains heavily. This method was told by a Police friend who had experienced and confirmed it.

It is useful...even driving at night. Most of the motorists would turn on HIGH or FASTEST SPEED of the wipers during heavy downpour, yet the visibility in front of the windshield is still bad......

In the event you face such a situation, just try your SUNGLASSES (any model will do), and miracle! All of a sudden, your visibility in front of your windshield is perfectly clear, as if there is no rain.

Make sure you always have a pair of SUNGLASSES in your car, as you are not only helping yourself to drive safely with good vision, but also might save your friend's life by giving him this idea. Try it yourself and share it with your friends!??? Amazing, you still see the drops on the windshield, but not the sheet of rain falling. You can see where the rain bounces off the road. It works to eliminate the "blindness" from passing semi's spraying you too. Or the "kickup" if you are following a semi or car in the rain. They ought to teach that little tip in driver's training... It really does work. I wonder how many people know about this ~ A 36 year old female had an accident several weeks ago and totaled her car. A resident of Kilgore, Texas she was traveling between Gladewater & Kilgore. It was raining, though not excessively, when her car suddenly began to hydro-plane and literally flew through the air. She was not seriously injured but very stunned at the sudden occurrence! When she explained to the highway patrolman what had happened he told her something that every driver should know - NEVER DRIVE IN THE RAIN WITH YOUR CRUISE CONTROL ON. She thought she was being cautious by setting the cruise control and maintaining a safe consistent speed in the rain.. But the highway patrolman told her that if the cruise control is on when your car begins to hydro-plane and your tires lose contact with the pavement, your car will accelerate to a higher rate of speed making you take off like an airplane. She told the patrolman that was exactly what had occurred. The patrolman said this warning should be listed, on the driver's seat sun-visor - NEVER USE THE CRUISE CONTROL WHEN THE PAVEMENT IS WET OR ICY, along with the airbag warning. We tell our teenagers to set the cruise control and drive a safe speed - but we don't tell them to use the cruise control only when the pavement is dry. The only person the accident victim found, who knew this (besides the patrolman), was a man who had a similar accident, totaled his car and sustained severe injuries. NOTE: Some vehicles (like the Toyota Sienna Limited XLE) will not allow you to set the cruise control when the windshield wipers are on. If you send this to 15 people and only one of them doesn't know about this, then it was all worth it. You might have saved a life. Get a free emergency plan at http://www.ice-qube.com to add to your car emergency preparedness kit.