Was so excited to see the new second generation Ice-Qube Baby Box, felt like a new birth. This new packaging addressed many of the problems that plagued us with the first product like What is an Ice-Qube? Who is it for? And my favorite, why do I need it?

This new packaging solves all those problems with brilliant graphics, photos and honed text and explains why the Ice-Qube Baby is the ideal baby gift every new parent, grandma, babysitter, shower and registry for all of life’s emergencies, big and small.

We found a baby face shield which coupled with the mylar blanket and first aid, really beefs up the emergency component, while the other products for feeding, cleaning, washing, diapering and the most adorable unisex onesie in Ice-Qube orange function, in case of emergency or just in case. The peace of mind that comes from knowing your baby is prepared for any emergency is the ultimate gift.

I am so excited about the test a certain national chain is running in September for National Preparedness Month.  This will be a wonderful opportunity to talk to customers about the serious importance of preparing your home and family in case of emergency and how Ice-Qube Baby makes it easy.

Hats off to the Steve Reisig of Real Imagination and Lauren Nichols of 3G Warehouse. Here are words they have never heard me say, I love it!  Best of luck to Lauren Reisig who is completing today in the National History Finals in Washington, D.C. We are proud of you already.