The need to prepare is universal

Was so excited to see the new second generation Ice-Qube Baby Box, felt like a new birth. This new packaging addressed many of the problems that plagued us with the first product like What is an Ice-Qube? Who is it for? And my favorite, why do I need it?

This new packaging solves all those problems with brilliant graphics, photos and honed text and explains why the Ice-Qube Baby is the ideal baby gift every new parent, grandma, babysitter, shower and registry for all of life’s emergencies, big and small.

We found a baby face shield which coupled with the mylar blanket and first aid, really beefs up the emergency component, while the other products for feeding, cleaning, washing, diapering and the most adorable unisex onesie in Ice-Qube orange function, in case of emergency or just in case. The peace of mind that comes from knowing your baby is prepared for any emergency is the ultimate gift.

I am so excited about the test a certain national chain is running in September for National Preparedness Month.  This will be a wonderful opportunity to talk to customers about the serious importance of preparing your home and family in case of emergency and how Ice-Qube Baby makes it easy.

Hats off to the Steve Reisig of Real Imagination and Lauren Nichols of 3G Warehouse. Here are words they have never heard me say, I love it!  Best of luck to Lauren Reisig who is completing today in the National History Finals in Washington, D.C. We are proud of you already.

Spent a luxurious Memorial Day weekend puttering in my garden which I have nicknamed Eden. The roses and peonies were in full bloom, the weather superb, my husband kids were around, my trusty maltese Gus at my side and all felt good in the world, until the first military helicopter flew over my house. I heard it coming, because it was so clearly different from the other planes that are always somewhere in the distance headed to JFK or LaGuardia. The tone was deep and it was clear something was flying low. Funny how you hear something, turn towards it in time to see it coming and watch it roll by. I figured it was for some Memorial Day celebration somewhere and returned to my potting table when the second one flew overhead. Then I ran through the mental exercise of what if?

What if something were wrong and I had to gather my flock in the house, just like I tell everyone else to do. Was I ready for an emergency?

I have several Luxe Ice-Qubes in my basement, with ample products for more than 10 people but where was my Ice-Qube Dog? I had just taken it out to show someone and may have left it at the warehouse. Oh no! That panic and worry would have been alleviated had I just put the Ice-Qube Dog back where it belongs. Where I can count on it being. That's what proper emergency preparedness means. Knowing that you have what you need, if you need it.

Of course, there was no emergency. The weekend was a majestic perfect holiday weekend, but reality is never far from our thoughts.  I went and added fresh food and treats to my Ice-Qube Dog and added it back to my collection of Ice-Qubes in my 'safe' place in the basement.  Knowing that I had what I needed, if I needed it,  it was a wonderful feeling and sent me back to the garden with a smile.

Three cheers it for the PA Valley Girl Scouts, who can lead the way to assure their communities preparedness In Case of Emergency. They participated in a learning day to understand what is required for proper supplies In Case of Emergency. Emergency preparedness is the smart thing to do, the problem is people don't do it. I think Emergency Preparedness could be the perfect replacement for the cookie fundraiser!

Congratulations to all the girl scouts & leaders who participated in this event. These girl scouts can play a vital community role in assisting others to prepare, Bravo!

On a cold and snowy New York morning, comes the good news about Kelli Goble and her successful campaign to ready her community classrooms with emergency supplies. This one woman tour de force, has raised over $3,000 and readied classrooms with proper emergency supplies.

She is our Ice-Qube Good Citizen of the Week and in celebration we have created at special TRACY coupon for members of her community to receive a 20% discount on all Ice-Qube Emergency Kits at ice-qube.com. Emergency Preparedness can be easy if you make the commitment to get it done.

One person can make a difference, and Kelli Goble showed us the way. Read all about her effort in the emergency preparedness article Around Town: Disaster-ready.