Here is the single most exciting breakthrough in emergency preparedness I have seen since I got into the emergency business over 5 years ago, meet the Life Cube Instant Shelter.  This extraordinary invention can be air dropped, has a 5 minute set up with no tools and provides an insulated tent structure with a raised hard floor with cooking (propane heat/cook source) , communications (AM/FM/CB Radio Built-In) and hygiene quarters with first-aid and a 12 v solar charger that is built in and simplified for easy use. In addition, water rations and MRE’s are included and the structures can be easily joined to one another to create an interconnected compound.

Think of the economy of time, money and effort that can be solved with this brilliant new advance in emergency preparedness. For government and military purposes this is a slam dunk!  Have to find a way to add this to the Ice-Qube.com Website – this is the ultimate family rescue item that can sit next to your generator or at an alternative site.

Join me when I welcome Life Cube, Inc. Business Development Chief Nick Pedersen to the ICE Land Radio Show this Tuesday, May 3, 2011 at 1 PM EST to talk about this exciting new advance in emergency preparedness or download the show at The Preparedness Radio Network.

I have a front row seat for the evolving ascension of emergency preparedness to the front lines of socially responsible business opportunities. The dynamic change in emergency preparedness is the joining of technology into the preparedness arsenal of tools. Investors, keep your eyes on emergency food, products and information companies, gurgling just beneath the surface and ready to explode.  I believe, the market is in search of the one company to take the lead in creating the relationship with the consumer, speaking the language that will make it easy for them to embrace the concept of preparedness, and to acquire and access real emergency information and products. The introduction of a technology component enables a business model to please most angel and vc partners.  Ultimately, the entity that scores by capturing the emergency preparedness marketplace, will have a tech and goods components.

Don’t usually sell these products on their own, but realized we had a cache of iOSAT  Potassium Iodine tablet,  14 Count, 130 MG and added them to the website for folks who may be looking for them.

We have been including them to our Ice-Qube Luxe and Essential kits from the beginning. Now I understand, that many folks want to make their own kits, so I have been adding individual products to the site that contribute in an emergency. Potassium Iodine tablets have always been a great addition to the well stocked emergency kit, but extreme caution is advised.  Do not take them until notified to do so. Having it and using it are two different things, but of course, can’t take it, if you don’t have it.

Emergency preparedness has a new bff! Found this new Solar Address Panel from Greenstick Solar and immediately saw the application for emergency usage.

Adding this easy to install, functional illuminated house number, to your home or office emergency kit assures that in an emergency, without electricity, your house number can be lit, facilitating easy access for emergency equipment and first responders.

Consider that in the event of a blackout or electrical disruption, emergency vehicles and others may have trouble finding your home without the benefit of illuminated street or house numbers. This solar charged address panel is a fantastic solution for that problem. Add this Solar Address Panel from Greenstick Solar to your emergency kit for use in a pinch. So easy to install, even I could do it. Includes the single AAA battery required and three sets of black vinyl numbers 0-9.

For everyday use, with four hours of sun exposure this new Solar Address Panel is an easy ‘green’ solution for adding illuminated house or building numbers without the expensive of running expensive electric lines.  How about using this for parties or events in hard to reach locales. I see lots of applications for this new product.

Was delighted to have the creator, Shan Hussain as a guest on my radio show, Ice Land to talk about how this young entrepreneur developed this new product. Seems I am the first to find application in the emergency arena, but I tend to see the world through a odd prism.

Even in my fancy neighborhood, this Solar Address Panel looks modern and sleek. Think outside the “kit” – include products in your emergency arsenal that can do heavy lifting in an emergency and this product fits the bill.

Available at ice-qube.com for the introductory price of $49.99, this product is a total winner.  

Took my Ice-Qube business plan and mingled with the throngs  at the NY Funding Post event last night in New York.  From cannabis to meatballs, a microwave to cure diabetes, and tech ideas beyond my understanding, loads of ideas were floating in that room and as I looked around, watching the investors eyes glaze over, I saw a crowd of people, who all need emergency preparedness.

An inch wide and a mile deep is the formula, it appears, to secure financing.  Standing on a much wider platform, over what looks like shallow waters, gives me pause.  Finding the partners who can help me foment the revolution, to make emergency preparedness ubiquitous, is still my goal. After the fairy dust settles, perhaps these angels will see emergency preparedness, with its’ civic responsibility opportunities, as an investment worthy of the angels.

In consideration of everyone’s time and commitment to this idea of emergency preparedness, we share our top 10 most important things to do to make your home emergency ready. Don’t expect to get this done overnight.  Emergency Preparedness is more than water and band-aids, it is a comprehensive approach to managing and reuniting in an emergency. Tending all or some of these tips makes your family safer. Here’s how:

#1 – Lighting – In Case of Emergency, the first thing I reach for is a flashlight – even if there was a power disruption during the day chances are you will need some lighting to help find the rest of your emergency supplies!… Read more

#2 – Communication – “What’s going on?” That is the question on everyone’s mind when the electricity gets cut off. Communication to and from the outside world in an emergency can play a vital role in your survival and well-being in a difficult situation…Read more

#3 – Water -Water is the elixir of life and in an emergency situation, the rescue and survival drink of choice. FEMA recommends that every home and office should have one gallon of water per person, for drinking and sanitation, for three days. We agree. Read more

#4- Food - In case of an emergency, you may be confined to your home in which case your pantry becomes your back up, but if you are required to leave your home or shelter inside of one room, the options for accessing your food become more limited. Storing at least a three-day supply of non-perishable food for each person is recommended….Read more

#5 – First Aid - In an emergency you or a family member can be burned, cut or suffer other injuries. With basic first aid supplies you can you can tend many non life threatening injuries that may not require immediate medical attention.  With simple first aid supplies you can stop bleeding, prevent infection and assist in decontamination….Read more

#6 -Tools - In addition to Food, Water, Lighting, Radio and First-Aid, the basics of proper emergency preparedness it’s now time to add those extra tools and supplies to your emergency kit that pays big dividends in an emergency. Read more

#7 – Hygiene -Think of hygiene as a smaller manageable problem , but in case of an emergency, hygiene can change the aura of your emergency huddle.  In a difficult moment, having the tools on hand to lighten the load is the whole purpose of emergency preparedness. Here are 10 easy to access hygiene products to add to your emergency kit. Read More

#8 – Important Documents - Create an important documents collection to go with your emergency kit, and back it up with one you can access virtually. In an emergency you may not be able to get home, but in this day and age, it is easy to consider creating both a physical and virtual folder of important documents. Read More

#9 - Cash – Talk to anyone who has endured the most common of all emergencies, the power disruption, about their ability to function in a society where credit cards and ATM’s don’t work. Imagine being without the ability to shop for food or transportation because you ran out of cash. Having a reasonable amount of cash tucked away in your Ice-Qube  or other Emergency Kit is the smart thing to do.  In an emergency, cash may be  your most valuable tool. Read More

#10 – Your Family Emergency Plan - Creating a Family Emergency Plan is vital for your family’s safety and recovery in case of emergency. Consider that in an emergency your family may not be together and reaching everyone is critical! Read More

We know that even considering preparing your family for an emergency is hard, so let us offer an assist. We make emergency preparedness easy.

See the full line of Ice-Qube Emergency Kits for family, individuals, baby and pet at ice-qube.com. We encourage you to make your own kits with our lists, based on the recommendations of Homeland Security or buy the ready made Ice-Qube kits, to make your life easier.

At Ice-Qube our goal has always been to work towards a better prepared home, community and  country and to enjoy the peace of mind that comes with proper planning. With our brand of easy emergency preparedness, Ice-Qube seeks to inspire responsiveness and cooperation in the private and public sectors and among individual citizens, for a safer more resilient society.

Visit us at ice-qube.com  for all your emergency preparedness needs  and listen to ICE Land, the forum for urban preparedness, on the Preparedness Network at blogtalkradio, download or listen live Tuesday’s at 1 PM.

Life Happens. Be Prepared.

Join us Tuesday, (January 25,2011)   at 1 PM (EST) Join us this week on Ice-Land, the forum for urban preparedness, when we welcome Dr. David Abramson, Director of Research for the National Center for Disaster Preparedness Sciences at Columbia University to talk about how we can all learn to improve our response  In Case of Emergency.  We will continue our discussion about “How” to begin the challenging emergency preparedness conversation with family & easy tips for how to prepare for your baby in case of an emergency. Live, Tuesday’s at 1PM EST on the Preparedness Network at blogtalkradio or download the podcast.

We were delighted to be the object of the great attention from our Eversave voucher promotion. Eversave sold over 248 coupons and we  took in over 75 Eversave orders this week.  Was hoping for a bit more, but I am not unhappy. For us,  this was a big deal. This new fangled marketing tool has proven to be among the most effective marketing tools we have used. Eversave customers discovered Emergency Preparedness and our Ice-Qube To Go  and Starter kits at great values and stocked up.  Within days of the promotion we found  10  pages of Google search responses for Eversave Ice-Qube.   Did coupon marketing even exist 18 months ago?

Efforts in the regional market of Eversave Tampa did not fare quite as well. I  thought that Tampa as a hurricane prone locale would inspire citizens to take action with this good bargain, but I was wrong and am wondering why. I was also surprised that we only sold one baby! I think our Ice-Qube Baby Emergency Kit is our best product in terms of value, comprehensiveness and price and I am still waiting for the right market to notice.

Thanks to the Eversave team and in particular Margaret Scully for handling the details that made this promotion a success.

snowed in? check us out on eversave.com nyc at http://bit.ly/goPK0e where we are the featured sale of the day. 75 orders so far!

*$25.50 for $50 worth of emergency-preparedness products from Ice-Qube.com (free shipping is included) – *with Promo Code WINTER

if ever there was a moment, when you thought you wanted to take the important step of preparing your family and home for an emergency or to stock up on baby gifts, this is the moment. Great sale from eversave. We are honored to participate.Eversave featured sale of the day